Privacy Policy

updated date:【March 27, 2025】

Mcprue (www.mcprue.com) is committed to protecting user privacy. This policy details how we collect, use, store, share, and protect your personal information, as well as the rights you have. By using our services, you agree to the terms of this policy.

The type of data collected

  • Registration information: name, email, phone number, company name, address
  • Order information: delivery address, payment information, invoice information.
  • Equipment and log data: IP address, browser type, device ID, operating system, access time, clickstream data.
  • Marketing data: subscription preferences, survey feedback, and records of participation in promotional activities.
  • User-generated content: product reviews, forum/comment section posts (which may contain personal information)

Collection method

  • Users actively submit: when registering, placing an order, contacting customer service, and participating in activities.
  • Automatic collection: Through technologies such as cookies, pixel tags, and log files.
  • Third-party sources: social media platforms.

The purpose of data use

Core business use

  • Order processing and logistics tracking
  • Account management and customer support (including dispute resolution)
  • Send transaction notifications (order confirmation, shipping update).

Improve services

  • Analyze user behavior to optimize website functionality.
  • Developing new product lines (such as designing new chassis models based on purchasing trends)

Marketing and promotion

  • Send customized product recommendations and promotional information (which can be unsubscribed from via email).
  • Placing precise ads on third-party platforms such as Google Ads.

Data sharing and disclosure

Service provider

  • Payment processing: PayPal (only necessary transaction information is shared).
  • Logistics companies: DHL, FedEx (share names, addresses, and contact information)
  • Cloud service: Tencent (data storage and backup)
  • Marketing tools: Google Analytics (traffic analysis) All third parties have signed a data protection agreement (DPA).

The law requires disclosure

  • Respond to legal requests such as court summons and government investigations.

Business transactions

  • When the company is involved in a merger or asset sale, user data may be transferred as part of the assets.

Users' rights

  • Correction and deletion: Modify/delete information through account settings or by contacting customer service.
  • To withdraw consent: Unsubscribe from marketing messages by emailing service@mcprue.com.
  • The right to complain: Complain to the local data protection agency about Service.

Cookie and tracking technology

  • Essential cookies: shopping cart function, user login status.
  • Analysing Cookie: Google Analytics (statistics traffic sources)
  • Management method: Browser settings or consent banner upon first visit.

Children's privacy

  • We will not actively collect data from children under the age of 13 and will delete it immediately upon discovery.

California Privacy Notice

In accordance with the California Consumer Privacy Act (CCPA) and the revised California Privacy Rights Act (CPRA), we provide the following additional privacy rights disclosures to California residents:

  • "Personal information" refers to any information that can directly or indirectly identify, associate, describe, or reasonably associate with a specific consumer or household (such as name, address, IP address, purchase records, etc.).
  • "Sales": According to the CCPA definition, it includes the disclosure of personal information to third parties for monetary or other valuable consideration, which may include data sharing based on ad targeting.

As a resident of California, you have the following rights:

  • Delete right: Request to delete your personal information (except in legal exceptions, such as tax compliance requirements).
  • Opt-out right: Refuse us to "sell" your personal information (if applicable).
  • Correction right: The right to request correction of inaccurate personal information.
  • Non-discrimination: Exercising CCPA rights will not result in service downgrades or price differences.

How to exercise rights

  • Online form: [CCPA request page link]
  • Email: service@mcprue.com (please indicate "CCPA Request" in the subject)
    Response time: Reply within 30 days (complex cases can be extended to 60 days, with prior notice required).

Special provisions for minors

  • Minors under the age of 16 must actively give consent for their personal information to be "sold", and those under the age of 13 require the consent of their parents or guardians.
  • If you are the guardian of a minor and wish to exercise the right to delete, please contact us through the above channels.

Amendments to These Terms

The Privacy Policy is subject to change at any time, without prior notice. We will provide notice of the changes by posting the amended Privacy Policy and updating the “Last Updated” date. If the changes, in our sole discretion, are material, we may notify you through our Services or other communication channels. Any changes will be effective immediately. You are responsible for reviewing the Privacy Policy on a regular basis. If you continue to use our Services and website following such update, you agree to the terms of this Policy.